The Catalyst

Swimming in the Digital Pool October 14, 2009

What an exciting time this is for companies looking to increase their revenues while extracting additional value from their marketing budgets. All thanks to digital marketing.

 Social media marketing, mobile marketing, search engine marketing – each specialty is undergoing rapid change. And what an exciting time for marketers to jump in the digital pool and navigate the wave of changes.

 This writer is a newbie, of course, and still exploring the realm of search engine marketing. In addition to taking formal classes, the Phoenix chapter of the American Marketing Association is doing an outstanding job of providing workshops and monthly meetings on all things digital. So while I’m a newbie, I take comfort knowing that I’m not the only one.

 Thanks to the combination of traditional marketing experience, formal SEM training, AMA programming, SEMPO resources, iMediaConnection.com, and books such as “The Social Media Bible,”¹ it’s exciting to see how each area can complement the other. Not every digital (or traditional) tool applies to each organization’s objectives, sales channels and target audiences, but as a catalyst for revenue growth, it’s thrilling to have these new instruments with their inherent analytical tools as part of my overall repertoire.

“If the only tool you have is a hammer, you tend to see every problem as a nail.” – Abraham Maslow

Jump in – join me on my continuing learning journey. If you’re an Olympic-class digital swimmer, let me know what are your favorite tools, sources and references.

¹Safko, L. & Brake, D.K. (2009). The Social Media Bible – Tactics, Tools & Strategies for Business Success. Hoboken, NJ: John Wiley & Sons, Inc.